Alcohol Adverts Appeal to Minors – The Marketing to Children Continues under ‘self-regulation’.  

A new study published in the journal Alcohol & Alcoholism has found alcohol adverts commonly appeal to minors.

Half of 11 to 17-year-olds surveyed reacted positively to the adverts featuring Fosters and Smirnoff brands (53% and 52% respectively), and a third reacted positively to an advert featuring the Haig Club brand (34%). Among adolescents who had never consumed alcohol, associations were seen between positive reactions to the adverts and susceptibility to initiate alcohol use in the next year.

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