The report, Impossible to escape: The need for stronger restrictions on the placement of alcohol marketing in Australia released by the Public Health Advocacy Institute of WA (PHAIWA) at Curtin University, found almost two-thirds of complaints made to the Alcohol Advertising Review Board (AARB) over the past seven years had raised concerns about the placement of alcohol marketing in Australia.
The report found that 760 of the total 1126 complaints were about where alcohol marketing was placed in the community. Of the 760 placement-related complaints, almost 40% raised concerns that the advertisements were placed where young people were likely to be exposed or with content that would appeal to them. The report highlights the need for governments to introduce stronger restrictions to better protect children and young people from exposure to alcohol marketing.