This Blue Monday new Drinkaware research shows that a large proportion of people who drink alcohol do so to forget their problems, cheer themselves up when in a bad mood and because it helps when they feel depressed or nervous. New research reveals that almost three in five (58%) of all people (aged 18-75) who drink alcohol are doing so because it helps them to cope with the pressures of day to day life.
The data also reveals that this trend is roughly equal for both men and women and is seen across all age ranges to varying degrees. However, people in lower social grades, who are more likely to be experiencing financial and housing worries[1], are drinking to forget their problems or when they are depressed or nervous, at a significantly higher rate.